[vc_row][vc_column][dfd_social_accounts soc_icons_hover=”2″ info_alignment=”text-left” team_member_fb=”url:http%3A%2F%2Ffacebook.com%2Fkillwoodinc||” team_member_in=”url:http%3A%2F%2Finstagram.com%2Fkillwoodinc||” team_member_tw=”url:http%3A%2F%2Ftwitter.com%2Fkillwood_inc||” icon_font_size=”12″][vc_empty_space height=”40″][vc_single_image image=”17226″ img_size=”full” alignment=”center”][vc_empty_space height=”40″][vc_column_text]Launching a Kickstarter campaign can be a daunting endeavor. There are so many fantastic campaigns out there. Sensational funded projects have surely raised the bar with well-made videos and elegant story pages. Looking at these campaigns, you feel overwhelmed at the amount of different work and coordination that goes into it. You are essentially creating a video, telling your project’s story, and creating a reward structure that will attract and engage backers. Kickstarter has some amazing resources such as the campus , providing a platform for Kickstarter veterans to share their experiences and tips . The next important steps are to tell your story effectively, get the word out, and structure rewards. No, building a Kickstarter campaign is not easy, but hopefully some of these insights will inspire some ideas for you along the way.[/vc_column_text][vc_empty_space height=”40″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”40″][vc_column_text]
1. Lights, Camera, Action!
People receive information best from a combination of both auditory and visual presentation. Since your product or idea has probably never been seen before, the audience needs to understand exactly what you are creating and the value behind it. Also, the Kickstarter backer needs to see visually how it works, and the creator’s passion about the project. Imagine getting a telephone call about the ShamWow, with a guy telling you over the phone that he is selling the best towel in the world. Would you buy it? Didn’t think so. I know, it’s hard to be in front of a camera, but we all have some DiCaprio in us. You don’t have to create an Oscar winning video; if you have a smaller budget then keep the shoot small. But, make sure to check off the necessary aspects, such as functionality, story, goals, and a little bit of your own personal character. Write a script and storyboard so that none of your key ideas are missed on the day of shooting. Filming can become hectic, and there is nothing worse than compiling a video and missing one essential part. Then reach out to a friend with a DSLR and get shooting! Cameras these days have amazing quality and no longer cost an arm and a leg, beautiful movie-making is in the palm of your hands!
Make a list of the essential moments of the video, script and storyboard, and outsource a filmmaker. [/vc_column_text][vc_empty_space height=”40″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”40″][vc_column_text]
2. Extra, Extra, Read All About It!
One of the key characteristics of a successful Kickstarter campaign, especially in the product realm, is social proof. A lot of projects pitch ideas that have never existed before. So, you are pitching something the backers have never heard of, seen, or even imagined could exist. With that, you’ll need your audience to know that you’re offering a valid and recognized idea. But, humans are hardwired to be social beings that crave a sense of belonging. As a result, we learn from others and respect the views of established peers. So, it’s key to reach out to news outlets, blogs, and influencers as early as possible so they can start the conversation about your idea. If a professional says you have a good idea and shows that they like it, others will be more likely to accept your idea too. Don’t be afraid to reach out to as many people as possible. Although some people will put your story to the side, others will feel your passion, engage with your idea, and share your project as if it was their own.
Send press releases as early as possible, follow-up, and trust in the impact of your idea.[/vc_column_text][vc_empty_space height=”40″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”40″][vc_column_text]
3. Got the Goods?
Backers on Kickstarter are not venture capitalists, but people who like new and unique ideas, and want to be the first to get something innovative. So, you need to offer a range of benefits that backers can obtain. Since the beginning stages of any company require huge amounts of investment, you need to be able to sell your product at a reasonable price, meanwhile achieving your funding goal. But, you also want to make your vision accessible to everyone, and having a creative reward structure is the way to achieve that. Think of exciting and exclusive things people may want that embody your company’s values. Try to stay relevant to your vision, and offer something that will make backers feel like they are part of your movement. For example, our approach was to give people a chance to give back to our planet. By supporting us, backers can plant a tree through our Re-Tree Movement campaign. Also, people love to personalize their laptops with stickers that display some of the passions or interests they have. We figured our circular shaped logo would look great as a laptop sticker and the backer can show it as a badge of honor for giving back to nature. Available soon on Kickstarter, Botto bottle openers are being offered as a part of a swag pack, or you can even add it onto a Bika pre-order. It’s a great opportunity for backers to support our brand, receive Botto before anyone else, and at below-retail cost too. Lastly and most importantly, research shipping costs on your rewards. The last thing a backer wants is to be surprised that your $25 reward costs $30 to ship.
Think of rewards that embody your company’s message and make sure to do your due diligence for shipping[/vc_column_text][vc_empty_space height=”40″][vc_column_text]
Now get to Kickstarting, folks!
And don’t forget to mark your calendars for June 29th! Killwood Bika, along with Botto and other cool swag, will be launching with exclusive early bird offers, so get them before they’re gone!
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